From "the street market" to "the capital of the bag" -- the white ditch to deduce the economic legend of the grass root

A few days ago, customers bought bags in the spacious and bright international bag trading center. Reporter Chen Jianyu filming / Zhan Maoguang

Nan Yiwu, North white ditch.

A sewing machine, a case board, from the end of the 1970s to the traditional handicraft workshop production and development of the country's largest production and marketing base of luggage, product marketing in more than 130 countries and regions - Baigou, located in Baoding City, an area of 54 square kilometers of small town, has changed from the original Road market butterfly into annual turnover of more than 1200. The branded business city of the billion yuan is known as the "capital of Chinese bags".

Today's prosperity sometimes makes people forget the bumps. In fact, the country's earliest commodity market, its growth has been accompanied by every step of doubt and pressure.

What is the reason why the grass root economy is indomitable and tenacious?

Looking back on the development of the Baigou market, we can clearly hear the sound of breakthroughs and reforms.

Having experienced savage growth and tasted the pain of growing up, the Baigou people decided that it was hard and impossible to go back.

Complete facilities, well-decorated, more than 500,000 square meters of construction area of the Hedao International Baggage Exchange Center gives a magnificent feeling. Recently, at a stall in the north of the fourth floor, middle-aged Gaoqiao village merchant Liu Jian was busy receiving purchasers from Saudi Arabia.

The history of Liu Jian's business of bags and bags can be said to be a miniature of the growth of the white ditch market.

The Baigou bag industry sprout in Gaoqiao village. From the late 1970s to the early 1980s, the simple "old man's bag" was popular, and Liu Jian, a "quick-witted" man, and some villagers made it and sold it on the street. The relevant departments identified this as "the spontaneous power of capitalism", and organized the "pursuit and suppression team" to collect it. But because of their lucrative profits, Liu Jian still secretly did it.

In 1982, the "wind" is not tight, the rapid development of Gaoqiao Village luggage processing professional village, and the formation of a spontaneous Road market in Baigou Town. From then on, Liu Jian got rid of his hands and feet, and the business grew bigger and bigger. Today, his company produces about 500000 bags and sells them to twenty or thirty countries and regions.

In 1984, the establishment of white Furong market is the landmark dividing point of Baigou development.

Liu Jian recalled that the market at that time, although a stall was only half a meter wide, but after all, it was a fixed place to shelter the wind and rain, unified fee management. The market is relatively regular, and the popularity is booming.  "Every household makes bags, everyone sells" for a while. By the early 1990s, Baigou had built a huge luggage production base with 56 large-scale enterprises and 42,000 individual processing households. The products were sold to 28 provinces, municipalities and autonomous regions in China. Baigou market has become a famous "star market" all over the country.

The rapid development of Baigou market has attracted wide attention. In early 1992, a large-scale discussion on the "White Gap Phenomenon" spread throughout the province and affected the whole country.

At the end of the discussion, the Baoding Prefectural Committee Research Office was responsible for drafting a summary report, which included the following words: cultivating the market according to the actual situation in a planned way is an important link to improve circulation and promote production. Baigou's experience is of great significance for promoting the development of commodity economy and speeding up the reform of circulation system.

The problem of market overspeed is also exposed. Zhang Huiquan of the Baigou New City Yard Management and Service Center has been engaged in market management for many years. He once lost control of the management after the prosperity of Baigou and thus caused a "near-devastating disaster" engraved on his mind: "guns, yellow, ugly" and other items put on the counter, bullying the market, fighting and fighting happen from time to time, the market is densely populated. Collected and messy... In 1993, the media exposed the problem of Baigou market, directly criticized "the market does not have a trace of socialist flavor", the community has accused Baigou, merchants and enterprises have evacuated.

Where is the market that has just prospered?

At that time, the provincial Party committee, the provincial government and the Baoding Prefecture Committee were resolute: Baigou market must be maintained, but it must be seriously rectified!

A 10 year consolidation began. At the climax of the rectification, more than 200 police and police officers were once mobilized to inspect simulated guns and obscene audio-visual products.

Just as the market in Baigou gradually came out of the shadow, in March 2002, the case and baggage enterprises also occurred benzene poisoning incidents of migrant workers. Public opinion is again in an uproar, and the voice of "banning" is ringing again.

Close down safety production enterprises and guide enterprises to introduce advanced technology and equipment. The rectification led by the government has led Baigou to find a way out again.

One-sided pursuit of economic development is a serious threat, civilized business is the lifeline of market prosperity - painful lessons for Baigou Town from the party committee, the government to every business to "grasp both spiritual and material civilization" has a profound understanding. Town has issued "market management rules" and "business integrity management code" and other systems; set up legal training schools for business, crack down on dishonesty, select and commend "civilized merchants"...

"National integrity management demonstration market", "national civilized villages and towns"... Accompanied by the construction of spiritual civilization, a number of honors have come to Baigou, from the greenhouse market to the city of luggage trading, international luggage trading city, international luggage trading center one after another across.

"Doing everything possible to achieve development is the first choice for the Baigou people, and it is hard and no way to go back." Speaking of the growth course of Baigou market in the past 40 years, Zhang Huiquan sighed.

From the market to the market, get rid of counterfeiting, OEM and brand management.

On the first floor of the international road and luggage trading center,